Paula Gould

Senior Fellow

Founder at Float and Gather

Paula Gould is Founder at Float and gather ehf., a go-to-market and growth strategy consultancy, focused on helping brilliant B2B and B2C companies from North America and Europe scale and reach new markets. Her roster of clients includes technologies and services intent on increasing sustainability and waste reduction in their industry verticals, such as cloud, supply chain and home building. Paula is also co-founder of WomenTechIceland, which amplifies the innovations and contributions of women from within the Icelandic Tech ecosystem to the global tech community.
Paula previously held executive and board roles at companies acquired by NetApp, Jive Software and others. She served as Vice Chair of the Board at the Fulbright Commission in Iceland and Principal at Frumtak Ventures, an Iceland-based VC firm, where she advised on portfolio-wide marketing and visibility initiatives. Prior to moving to Iceland, a decade ago, Paula owned PEG PR, a boutique Strategic Communications firm at the intersection of IT and entertainment.